When Tropicana embarked on standardizing EHS policies across its global operations, their existing platform couldn't scale with their ambitions. In just seven weeks, they implemented Benchmark Gensuite across 2,400 employees and established 12 global KPIs to track the annual performance of their program year over year—proving that rapid, enterprise-wide EHS transformation is possible with the right strategy and platform.
Tropicana faced a critical inflection point. As a beverage leader expanding operations worldwide, including a new processing plant in Belgium, the organization was seeking to standardize EHS initiatives across its international footprint.
The limitations of the EHS management platform that the company had been using for the past three years were clear.
While their previous software provided a baseline for incident management, the system couldn't scale to support the organization's evolving needs.
Their old platform’s focus was too narrow to support varying regulatory requirements across markets and regions
Its rigid interface also hindered widespread use and engagement.
When Chris Masters joined the company as Senior Director of Global Environmental Health & Safety, he brought with him a vision for a more integrated, user-friendly, and future-proof platform. Having successfully leveraged Benchmark Gensuite in previous roles, he understood the potential for a unified digital platform to drive both operational excellence and cultural change.
“I've used Benchmark Gensuite and known the team for over 15 years at least. As far as I'm concerned, it's the only software out there,” Masters shared. “You don’t have to have 50 sites, 100 sites, it works well at 5 sites too. It’s scalable, it’s fantastic. It plays well in all the different areas ... EHS, Sustainability, and Quality. If you look at Verdantix reports, Benchmark’s ranked in the top five everywhere. And when you start reading, they’re the best at all of it. From the perspective of our peers, that’s exactly what we’re looking for.”
Masters explained that the platform’s Management Systems Scorecard was the key driver in the decision to implement Benchmark at Tropicana. “I needed a scorecard because that’s the measure of your program. Just because you have a good program, it doesn’t mean you’re not going to have injuries. And on the flipside, just because you don’t have injuries, that doesn’t mean you have a good program. So being able to create a tiered scorecard for your program — and Benchmark Gensuite’s the only software provider out there that offers that — with all your data in one place so you can score yourself, for me that’s the biggest thing.”
When we talk about program execution and strategies for implementation success, the question should really be how do you get more engagement with your program? How does EHS become an enhancement in the business, and how do you start speaking operational language? By getting KPIs and EHS into the business plans,” Masters explained. “It starts at the top. Having conversations with your operations leaders, with your VPs, with HR, Quality, and Maintenance, so you’re all speaking the same language and communicating your expectations. You inspect what you expect.” 12 Global KPIs established
2,400 Employees onboarded
7 Weeks to complete implementation
By embedding KPIs into business plans and leveraging tools like Concern Reporting and the Management System Scorecard, Tropicana significantly improved visibility, accountability, and responsiveness across its EHS operations.
Tropicana's advice to organizations looking to begin their operational safety transformation is simple:
Engaging senior leadership early helped embed EHS into everyday business conversations.
Framing EHS goals in terms of business impact and KPIs improved alignment and support across departments.
Custom internal trainings empowered site leaders to navigate the system with confidence.
Encouraging all concern submissions—even imperfect ones—created a cultural shift toward transparency and continuous improvement.
“Collaboration is the biggest piece of it,” Masters shared. “Making sure that communication lines are open. Because if the team really understands up and down what you’re trying to do, then at that point it becomes that much easier to get the information you need into the system. And we then can use that data to the best of our ability.”
Chris explained that the platform’s good catch and concern reporting capabilities have been critical in supplying the team with data-driven insights. “Concern Reporting is the easiest tool to use. We typically see that 75% of concern reports get escalated somewhere else in the system, whether that’s as a corrective action, or in Incident Management as an event. As your organization matures, that information gets even better. And from an AI perspective, you can use Genny AI to weed some of the noise out. Still, I’ll take all of the findings all day long and twice on Sundays because it all gives me a place to start.”
The mobile app has also been a popular method of collecting data from the field. “The mobile app is pretty much incredible. You literally have the whole platform in your hand. The benefit is tremendous,” Masters stated.
Tropicana’s success with Benchmark Gensuite isn’t just about technology—it’s about transforming the role of EHS across the business. With a clear roadmap, measurable KPIs, and an empowered global team, Tropicana is building a safer, more sustainable future, one insight at a time.
Compared to Tropicana’s previous system, the feedback has been overwhelmingly positive, with users excited to continue exploring all that the platform has to offer.
