Barrett Pryce is a growth-driven marketing and business development leader committed to developing people, strengthening teams, and accelerating revenue performance. With more than 12 years of experience in SaaS and B2B marketing leadership, he has built and led high-performing marketing organizations through rapid growth, scale-up phases, and transformational change.
At Benchmark Gensuite®, Barrett focuses on architecting and optimizing sustainable, scalable, all-bound revenue engines—uniting inbound, outbound, product-led, and partner-driven motions to fuel predictable pipeline and revenue outcomes. His leadership emphasizes accountability, cross-functional alignment, and a deep commitment to operational excellence.
Barrett brings hands-on expertise across the full spectrum of modern marketing disciplines, including Brand Strategy & Awareness, Demand Generation, Demand Capture, Product Marketing, Customer Lifecycle & Retention (upsell/cross-sell), Marketing Operations, Field Marketing, Sales Development, ABM, and Content Marketing. Throughout his career, he has directly “owned” pipeline and revenue targets, consistently driving measurable impact for growth-stage and private-equity-backed technology organizations.
Guided by a philosophy of “growing people and revenue,” Barrett is passionate about developing marketers into strategic, data-literate operators and building customer-centric programs that accelerate adoption, engagement, and long-term value.
